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Enchantment is The New Black #WFD7

August 6th, 2014
Follow  Drew Lentz @Wirelessnerd on Twitter

Drew Lentz @Wirelessnerd

A guest blog by Drew Lentz (@Wirelessnerd) of Frontera Consulting [#WFD7 speaker]

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_______________ updated August 11th 2014 _______________

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My first real interaction with AirTight Networks came after watching the presentations at Wireless Field Day 6. There was an offer made to get a free AP/Sensor by signing up, so I did. After receiving the device, it sat on the floor of my office for a few weeks; until we had a Wi-Fi outage at a restaurant my wife is a partner in. I was asked to fix the outage, but not go overboard; what better way than with a demo AP, right? I installed the app, fired it up, configured the cloud services and it was online.

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The first feature that stuck out to me was the Social Media login feature. One of the problems that plagued us at the restaurant, and is a pain in the neck for a number of different places, is providing secured Wi-Fi to your guests, while handing out a key that only allow customer access. And that key is a key that only some of the managers and some of the servers know. In this case, 1234567890. When I saw that there was an ability to allow social login and streamline the onboarding process for guests, it was a quick and immediate option that I enabled. We kept the click-through function on there as well for those that didn’t want to use a social sign on. This feature alone played directly into our demographic at the restaurant and was a smooth and easy transition for those that wanted to use it.

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People socializingAfter clicking around and finding more capabilities, I engaged the retail analytics engine to start to see how well it really worked. I was now able to see how many people per week, per day, per hour, visited the restaurant. I could see how long the stayed, if they used the Wi-Fi, how much of the Wi-Fi service the used, and if they were new or returning customers. I could see how many walk-bys I had, how many came it, what that conversion rate was, and over all what the pulse of the restaurant was from a traffic perspective … which isn’t always the same as the sales perspective. We could have 100 people in the restaurant nursing a beer for an hour, or 50 people on a bar-hop going through 100 pints. One statistic that we saw was pretty eye-opening for us: 42% of the visitors from 6-11 p.m. spent less than 45 minutes at the location. (tweet this)

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In an effort to sell more beer and become more profitable, we wanted to understand why visitors at that time were popping in and then leaving after a beer or so, and we wanted to change that behavior. We started to discuss what we could do to hang on to the customers longer, without being intrusive, so we came up with an idea: If we could alter the visitor experience at the restaurant to cater more specifically to them, it might result in them drinking another beer and hanging out a little bit longer. So, have you ever sat in your car long enough to let one of your favorite songs finish playing on the radio before you stepped out in to your garage? Imagine that … but at a bar … with an empty beer.   (sad trombone)

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Related blog:  Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

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Imagine yourself at a bar … with an empty beer [sad trombone] http://ow.ly/zZDnR via @WirelessnerdNow that we were able to access information from our customers’ profiles, again, as an opt-in service, we started to get creative with what we could glean. For example, what if we scanned the Likes of the patrons for beer brands? With 40 beers on tap and a constantly rotating menu it’s important to have things on there that people are comfortable with. A lot of times the overwhelming selection of taps & bottles creates a bit of an issue with people who aren’t too familiar with all the different types of beers .. there are a lot of “give me something like a bud light” responses. So, in this case, understanding what the customers are comfortable and familiar with gives us a way to make sure that there is always something friendly for our patrons and they don’t get scared off by the selection. Understanding your customers gives you better customer service  - effortlessly.   (Tweet this)

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“The mobile revolution is redefining connectivity across business models and value chains. Wireless devices and applications have changed interactions among companies, employees, customers, suppliers, business partners, and their underlying technologies.” Dr. Preeta M. Banerjee and Eric Openshaw – Deloitte LLP on Democratizing Technology.

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The next step in the life-cycle of this, took this information and applied it to the most important part of operating a small business: paying your bills. If we could tell that we had a bunch of customers who liked to drink Coors Light, for example, then what would it be  worth to the guys from Real Ale in Austin Texas who make a product called Fireman’s 4? If they could market their product to everyone in the pub who likes a similar style beer, then they would probably use some co-op funds to help sell more beer.

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Advertising a product or service to a responsive, engaged and accessible audience – on the appropriate device, in context, and in moments of need – that’s the next frontier.  Enchantment is the new black! 

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Understanding the customer, what they like, when they like it, and providing them with useful knowledge to make a decision, all the while increasing sales for the venue they are in. This is what we were doing, and it started with an access point that I learned about from Wireless Field Day 6, that sat on the floor of my office for a couple of months.

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Related Content: 

Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

Wireless Field Day: Are you ready for Lucky Number 7?

A Riddle for Wireless Field Day 7 Delegates: What am I?

The Mobile Mind Shift: New book [June 2014] from Forrester.  Wi-Fi plays a key role in what Forrester calls “the mobile moment”.  Summary of the Mobile Mind Shift via YouTube 

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Follow Drew Lentz @WirelessNerd on Twitter

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Experience AirTich Cloud Wi-Fi

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_______________ updated August 8th 2014 _______________

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AirTight Networks Partner Case Study - Drew Lentz of Frontera Consulting - Scrape Social Wi-Fi Demonstration

Watch it now >>> AirTight Networks Partner Case Study – Drew Lentz of Frontera Consulting – Scrape Social Wi-Fi Demonstration

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All AirTight Wireless Field Day 7 videos can be viewed via Tech Field Day.

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Watch AirTioght WFD7 videos at TechFieldDay.com

Watch AirTioght WFD7 videos at TechFieldDay.com

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_______________ updated August 11th 2014 _______________

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Drew Lentz rebuttal to Lee Badman blog - August 11th-

 

 

 

Retail, WiFi Access, Wireless Field Day , , , , , , , , ,

A Riddle for Wireless Field Day 7 Delegates: What am I?

August 1st, 2014

_______________ updated with the answer _______________

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In addition to our solid technical agenda, we’ve got some nice surprises planned for the Wireless Field Day 7 delegates. We tweeted a picture of our work-in-progress. Keith Parsons was the first delegate to venture a guess with “Wi-Fi Mancala”.  That was a good try but that’s not quite it.

 

Keith Parsons - Wi-Fi mancala tweet

 

Following are seven clues to help the delegates resolve this Wireless Field Day 7 riddle.

1) It is personalized

2) There is one for each day of the week

3) Helps you relax

4) Smooth and sweet

5) Travel size

6) Better than a t-shirt

7) Works like magic

 

The answer to this Wi-Fi brain teaser will be unveiled during AirTight’s #WFD7 segment.  Addition insight can be found in Wireless Field Day: Are you ready for Lucky Number 7?  As a viewer tuning in, you’ll be able to see which of the delegates manages to solve AirTight’s #WFD7 riddle.  More on AirTight via TechFieldDay archive.

 

Join AirTight for #WFD7 on Wednesday August 6th at 1:30 p.m. PST  (GMT-8)

Join AirTight for #WFD7 on Wednesday August 6th at 1:30 p.m. PST (GMT-8)

 

Wireless Field Day 7 Delegates (WFD7 Delegates are selected by the Field Day Delegate community)

 

WFD7 Delegate Thought Leadership Twitter-
Blake Krone http://blakekrone.com/ @BlakeKrone-
Craig Schnarrs http://thewifiguy.net/six/ @The_WiFi_Guy-
George Stefanick http://www.my80211.com/ @WirelesssGuru-
Glenn Cate http://gcatewifi.wordpress.com/ @GRCate-
Jake Snyder http://transmitfailure.blogspot.com/ @JSnyder81-
Jennifer Huber http://jenniferhuber.blogspot.com/ @JenniferLucille-
Keith R. Parsons http://wirelesslanprofessionals.com/ @KeithRParsons-
Lee Badman @WiredNot-
Peter Paul Engelen http://www.peterpaulengelen.com/ @PPJM_Engelen-
Richard McIntosh http://ciscotophat.wordpress.com/ @CiscoTophat-
Samuel Clements http://sc-wifi.com/ @Samuel_Clements-
Stewart Goumans http://wirelessstew.wordpress.com/ @WirelessStew

 

 [YouTube]  Wireless Field Day 7: On the fly wi-fi webcast featuring Mike Leibovitz @MikeLeibovitz with Tom Hollinsworth @NetworkingNerd and Stephen Foskett @SFoskett

[YouTube] Wireless Field Day 7: On the fly wi-fi webcast featuring Mike Leibovitz @MikeLeibovitz with Tom Hollinsworth @NetworkingNerd and Stephen Foskett @SFoskett

 

 

 

 

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_______________ updated August 8th 2014 _______________

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An interesting suggestion:  Wireless Field Day 8 is on April 1st

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Follow Lee Badman @wirednot

Follow Lee Badman @wirednot

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And the answer is …

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All AirTight Wireless Field Day 7 videos can be viewed via Tech Field Day.

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802.11ac, WiFi Access, Wireless Field Day, Wireless security, WLAN networks, WLAN planning , , , , , , , , , , , , , , , , , , , , , , ,

Wireless Field Day: Are you ready for Lucky Number 7?

July 28th, 2014
and #WFD7

and #WFD7

Wireless Field Day 7 (#WFD7) is just around the corner and AirTight Networks is pumped about being in the vendor line-up.  This is our third WFD and certainly won’t be our last.

You won’t want to miss our session which takes place on Wednesday, August 6 from 13:30-15:30 (Pacific time).  Most vendor presentations – including ours – are streamed live at TechFieldDay.com  Can’t make it for the live session? Keep calm and view video recordings of our presentations at your convenience.

 

Read more…

802.11ac, Best practices, Managed Service, mobile device management, Retail, WiFi Access, Wireless Field Day, Wireless security, WLAN networks, WLAN Troubleshooting , , , , , , , , , , , , , , , , ,

WLAN Pros Europe: Hang Out With AirTight Experts

July 21st, 2014

WLAN Pros Conference is coming to Europe! As Keith Parsons (the conference’s chair and founder) puts it, “the Wireless LAN Professionals EU Summit consists of three days of fun, great topics, awesome gear, and wonderful networking.”

wlan-pros-europeAnd we are excited to have two of our technical gurus – Allen Walker out of the UK and Rick Farina from the US - presenting. As luck would have it, the organizers put the two sessions in the same time slot, so unless the attendees are completely slacking, they won’t be able to avoid both Rick and Allen at the conference.

What will they be speaking on?

Read more…

Best practices, Wireless security

802.11ac Essentials – Webinar

June 9th, 2014

Webinar2Join us for a 45-min webinar on 802.11ac essentials on June 10 (11 am EST or 7 pm EST) with our senior technical marketing engineer, Robert Ferruolo.

Topics include:

  • What’s new in 802.11ac standard?
  • 802.11ac capabilities compared to 802.11n
  • Should I jump in now or wait for 802.11ac Wave 2?
  • 802.11ac scalability compared to 802.11n
  • How does 802.11ac change the game for client devices?

Edit: We will update the blog with the recording and the presentation.

Meanwhile, you can register for the next webinar in the 802.11ac series to take place on June 24

 

Read more…

802.11ac

WizShark Beta: Visual Wi-Fi Troubleshooting in the Cloud

May 12th, 2014

by Ryan M. Adzima

WizShark is changing Wi-Fi troubleshooting for the better. This tool is now open for private beta; contact us to join.

Interested in WizShark? Request a private beta account.

Interested in WizShark? Request a private beta account.

At Interop in Las Vegas, a Wireless Field Day delegate and all around wireless guru George Stefanick presented “The Wireless Engineer’s Essential Toolkit” and covered everything you could need to properly deploy, maintain, and troubleshoot a WLAN. George took extra time to emphasize how important it is to quickly get the information needed to diagnose an issue. The attendees were engaged and afterwards the conversations continued in the hallways. It’s clear that people want to know how to use the tools of the trade but not everyone has the time to learn such specific tools (I know I didn’t when I was the resident networking jack-of-all-trades).

Read more…

WLAN Troubleshooting , ,

ACTS 2014 – On the Road Again (Dallas, TX)

May 11th, 2014
ACTS Dallas

Register for ACTS Dallas!

Our ACTS 2014 Cloud W-Fi and Security roadshow continues, with the next stop in Dallas, TX on May 22, 2014, 2 pm to 6 pm.

ACTS (AirTight Cloud Technology Symposium) is a great way to interact with AirTight experts and your peers, learn about cool new cloud Wi-Fi / WIPS technologies and have a good time afterwards.

Who should attend?

CIOs, CMOs, IT managers and directors, marketing managers and technologists, IT solution architects, IT resellers, compliance officers, and information security professionals.

What will you learn?

You will learn about the latest developments in cloud Wi-Fi, how to turn Wi-Fi from a cost center to a business driver, and why and how to protect your organization from wireless threats. You will also hear from your peers about what they are doing to solve wireless challenges in a distributed enterprise environment.

For more information and to register, visit: http://go.airtightnetworks.com/ACTS2014Dallas

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WLAN networks

Management System Diversity: “Manage WLANs from Anywhere Using Anything!”

April 2nd, 2014

by Devin Akin

So much competitive marketing noise has been made over the last half dozen years about managing WLANs that vendors are now trying to manage WLANs from anywhere using everything. It wouldn’t surprise me in the least to hear a vendor say that they can now manage a branch WLAN in France from the comfort of their kitchen’s refrigerator’s management widget. It has gotten downright silly. I thought I would recap just how diverse the WLAN management scene has become: first for a good laugh, and second as a reference for those newcomers to the Wi-Fi industry.

You may be thinking, “why are there so many ways to manage a Wi-Fi system?” There’s a variety of answers to that question, such as:

  • Cost
  • Differing use cases
  • Partner eco-system
  • User preference

Not every vendor provides each of the management methods described below, but rest assured that every vendor will tell you that you don’t need anything other than what they sell. Can I get an amen? Below, I have offered a visual reference of the seven prevalent methods of managing a Wi-Fi infrastructure. It’s important to note that I will not address Wi-Fi client management methodologies in this post.

WLAN-management-diversity

Read more…

WLAN planning , ,

Away from Corner Cases: High Density, Low Throughput Wi-Fi

March 19th, 2014

by Devin Akin

In my blog called Corner Cases, I mentioned that high density, high throughput (HDHT) cases are in the extreme minority (<1%). In this blog, I would like to discuss High Density, Low Throughput (HDLT), which I believe will be the situation that over half of the installed Wi-Fi infrastructures of the world will face at some point over the next 5-7 years. I want to clarify that that when I use the term “high density”, I’m referring to client density (lots of clients in a physical area), not AP density (lots of APs in a physical area).

Unless you’ve been camping out under a rock, you may have heard the term “Internet of Things” or IoT for short. This moniker refers to the movement toward connecting previously-unconnected devices onto the Internet. To clarify, things are being connected to the Internet, thus we get Internet of Things. So how many of these things are we talking about? Oh… a few I suppose. Gartner is saying there will be 26 billion IoT devices and an additional 7.3 billion smartphones/tablets/PCs by 2020.

Read more…

WLAN planning , ,

Restaurant Wi-Fi Primer – On-demand Webinar from Hospitality Technology Magazine

March 3rd, 2014

Last week we participated in the Restaurant Wi-Fi Primer webinar with Hospitality Technology Magazine, Boston Market and Spartan Computer Services.

Kevin McCauley presented on best practices in retail Wi-Fi analytics and social media integration. To view the webinar on demand, go to Hospitality Technology (free registration required).

You can also view AirTight’s slides on SlideShare.

Read more…

Retail