ISTE 2014, the largest US education technology conference, closed July 1 – good-bye, Atlanta! The time frame coincided with new developments around FCC’s proposal to close the E-rate’s “Wi-Fi gap”; we cover these below.
As always happen with these large events, not everyone can go. But educators are a creative bunch. Rather than feeling left behind, they organized a parallel #NotAtISTE14 conference – complete with presentations, virtual badges and ribbons, Google+ community and hangouts, Twitter chats, karaoke (!), challenges and prizes. (Links and resources pertaining to a #NotAt… conference are at the end of the post).
We reached out to the community with a contest asking why they needed Wi-Fi for education technology initiatives.
A summary of the tweets are below, with responses ranging from robotics and iPad carts, to working with special ed kids and spurring creativity in students.
The Wi-Fi Offload Summit is taking place in Palo Alto through today, June 19. Lots of interesting perspectives on what Wi-Fi offload is, Wi-Fi monetization and how to go about it, along with privacy discussions and the future of mobile network operators.
See Anthony’s presentation on SlideShare
The number of solutions (and vendors) in the Wi-Fi monetization space seem to have exploded in the last 18 months. There are options for
- Pure-play Wi-Fi presence analytics
- Pure-play social engagement
- Social engagement integrated with Wi-Fi and social media monitoring focused on SMBs (similar to what our partner Frontera Consulting is doing in this space)
- AirTight’s approach of integrating Wi-Fi, presence analytics, brand engagement and compliance/security
Antony Paladino, AirTight’s president of technology services, focused his session on “unconventional engagement” – using Wi-Fi to connect communities, develop company culture, and, yes, fight crime!
With the theme of “Monetize Thyself!” AirTight speakers will tackle issues of real-time business intelligence, user engagement and creating value from Wi-Fi investments. Update: Please see our recap of Day 1: Suddenly, Everyone Attacks Wi-Fi Monetization.
In today’s environment even the non-traditional telecom companies are jumping into the big data and monetization fray, as seen in Google’s leaked plans to offer free Wi-Fi equipment to local businesses and Facebook’s integration of its sign-on with Wi-Fi.
Most recently, Apple announced plans to obscure MAC addresses in iOS 8 potentially impacting Wi-Fi presence analytics. The change in iOS 8 was heralded as a privacy win, but astute observers noted that the move supports Apple’s iBeacon technology, which collects location data much more comprehensive than information inferred from MAC addresses.
Carriers need to ask themselves: “Are you willing to have Google, Facebook or Apple monetize your brand, or would you rather do it yourself?” With tools and solutions available today, carriers do not have to give up control (and monetization opportunities) to others.
Read the interview with Greg Griffiths, vice president of retail solutions at EarthLink Business, on the trends in retail WiFi. Also download RIS report “Is CMO on Your Side?”, courtesy of EarthLink.
Greg Griffiths, vice president of retail solutions at EarthLink
What are retailers looking for in WiFi today?
We need to look at retail and restaurants separately. Restaurants have deployed WiFi for a while for their operations and mobile POS. They want to take advantage of their loyalty programs to further connect with their guests, doing more with what they already have.
On the other hand, specialty retailers are just now deploying WiFi and it’s all about connecting with the consumer, especially the millennial generation. And that’s all because marketing is evolving from ‘one-to-many’ to ‘one-to-one.’
With AirTight’s scanning technology, retailers get presence analytics at the device level – when people come in, how long do they stay, etc. And with the social media integration, retailers can engage with the consumer and continue to do so even after they leave the store.
This was the first year we attended MES (Midsize Enterprise Summit) where over 200 CIOs of midsize companies gather to discuss how to improve business outcomes through the strategic use of technology.
Vendors give a 3-min pitch during Quick Fire general session, give boardroom presentations and demonstrate solutions on their booths in the showcase. We went with the Wireless Mojo theme (“we may not be the best known Wi-Fi vendor, but we have lots of mojo!”) CIOs then vote on numerous categories, including best Quick Fire, best ROI, best case study presentation, and others. (For all categories and winners, please see XCellence Awards Honor Vendors At MES East 2014 from XChange. As you will see, we beat other Wi-Fi vendors who had attended these events for many years).
Highlights from the show:
Team ahead of Quick Fire presentation
Roosevelt’s at 7
Airtight Networks has cracked the code on how to deliver meaningful customer experiences specific to each individual through the delivery of personalized analytics in real time. Understanding individual customer behaviors can now be driven by actionable data. Businesses are always looking at ways to improve sales and efficiency. AirTight analytics provide answers to common questions like:
- How long does each customer stay and shop?
- How often do they come in?
- How effective are my marketing campaigns?
Managed Service, Retail, WiFi Access
Need wireless mojo? We’ve got it!
This week we are at Midsize Enterprise East Summit (MES East) in Orlando. The conference brings together 220+ CIOs and senior level IT decision makers. They come together to meet with top technology vendors to focus on the latest and greatest IT opportunities for their business.
What is AirTight focusing on during the conference? Businesses are always looking at ways to improve sales and efficiency. At the same time, brand protection is paramount, especially in the light of recent high-profile security breaches at major retailers. With our analytics DNA, we are turning Wi-Fi from a cost center to a business driver – the value of the network is not just in connectivity, but in the ability to constantly monitor your environment, be it for sales & marketing or security.
EarthLink launched its Secure WiFi™ service in the US, with the official announcement out yesterday: EarthLink Launches New Secure WiFi Service, Featuring Integrated Security, Customer Analytics and Social Media
Check out the news coverage following the announcement:
Managed Service, WiFi Access
What a week it was with WFD6 edutainment! Great minds from different vendors presented their great Wi-Fi stuff during WFD6. With so much happening, our challenge was to fit in as much update as possible in two hours.
Cloud comes first
Cloud is what AirTight is and will be evangelizing for years to come. Cloud is much more than just making device configurations remotely from a manager hosted in the Internet. Efficiency of cloud operations, provisioning to suit multiple business models including managed service providers and aggregation of services into single sign-on architecture will dictate what cloud Wi-Fi is about. We are focused on exactly this approach and WFD6 was an opportunity to display some of AirTight cloud’s capabilities to a tech-savvy audience. They say that what matters for success in e-commerce business is not just what is online, but what is in the back-office technology and processes. This applies to cloud Wi-Fi too. In order to scale the cloud, your back-end has the biggest role to play.
Wireless Field Day
Thanks to all who watch the AirTight session live stream!
You can watch the WFD6 videos on our YouTube channel.
Here are Twitter highlights from the event (in reverse chronological order, so you will get the praise first )
Wireless Field Day