Out with the Old Look, In with Mojo Wireless! Let’s face it … change is hard. It really is. This is especially true when you see the world through orange colored glasses. It boxes you in.
So imagine how difficult it was for us to take one of the most identifiable traits of the AirTight Networks brand, the color orange, and eliminate it almost completely from our newly redesigned company blog. Considering that AirTight Orange runs through the veins of investors, board members, partners, distributors and company employees it seems like a crazy, if not foolhardy idea.
But at AirTight, we’ve never been the types to shy away from a challenge, especially when it’s the right thing to do. Now if you think this seems obvious, all bets are off where AirTight Orange is concerned! The mere thought of even questioning the AirTight Orange in our branding leads to endless and fiery debates. One thing is certain though–everybody thinks they’re a marketing expert! Read more