The Wi-Fi Offload Summit is taking place in Palo Alto through today, June 19. Lots of interesting perspectives on what Wi-Fi offload is, Wi-Fi monetization and how to go about it, along with privacy discussions and the future of mobile network operators.
See Anthony’s presentation on SlideShare
The number of solutions (and vendors) in the Wi-Fi monetization space seem to have exploded in the last 18 months. There are options for
- Pure-play Wi-Fi presence analytics
- Pure-play social engagement
- Social engagement integrated with Wi-Fi and social media monitoring focused on SMBs (similar to what our partner Frontera Consulting is doing in this space)
- AirTight’s approach of integrating Wi-Fi, presence analytics, brand engagement and compliance/security
Antony Paladino, AirTight’s president of technology services, focused his session on “unconventional engagement” – using Wi-Fi to connect communities, develop company culture, and, yes, fight crime!
With the theme of “Monetize Thyself!” AirTight speakers will tackle issues of real-time business intelligence, user engagement and creating value from Wi-Fi investments. Update: Please see our recap of Day 1: Suddenly, Everyone Attacks Wi-Fi Monetization.
In today’s environment even the non-traditional telecom companies are jumping into the big data and monetization fray, as seen in Google’s leaked plans to offer free Wi-Fi equipment to local businesses and Facebook’s integration of its sign-on with Wi-Fi.
Most recently, Apple announced plans to obscure MAC addresses in iOS 8 potentially impacting Wi-Fi presence analytics. The change in iOS 8 was heralded as a privacy win, but astute observers noted that the move supports Apple’s iBeacon technology, which collects location data much more comprehensive than information inferred from MAC addresses.
Carriers need to ask themselves: “Are you willing to have Google, Facebook or Apple monetize your brand, or would you rather do it yourself?” With tools and solutions available today, carriers do not have to give up control (and monetization opportunities) to others.