iBeacon has been getting a lot of attention lately mainly because of claims of how it can transform the retail industry. After having talked to many retail customers, iBeacon technology providers, and others closely associated to this eco system, it occurred to me that iBeacon and baseball have a lot in common.
Just like in baseball, where a player has to advance through all the bases to score a run, there are some essential solution components to be built up before a retailer can extract value out of iBeacon. Continue reading to find out how to make your iBeacon deployment be a home run. Read more