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Enchantment is The New Black #WFD7

August 6th, 2014
Follow  Drew Lentz @Wirelessnerd on Twitter

Drew Lentz @Wirelessnerd

A guest blog by Drew Lentz (@Wirelessnerd) of Frontera Consulting [#WFD7 speaker]

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_______________ updated August 11th 2014 _______________

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My first real interaction with AirTight Networks came after watching the presentations at Wireless Field Day 6. There was an offer made to get a free AP/Sensor by signing up, so I did. After receiving the device, it sat on the floor of my office for a few weeks; until we had a Wi-Fi outage at a restaurant my wife is a partner in. I was asked to fix the outage, but not go overboard; what better way than with a demo AP, right? I installed the app, fired it up, configured the cloud services and it was online.

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The first feature that stuck out to me was the Social Media login feature. One of the problems that plagued us at the restaurant, and is a pain in the neck for a number of different places, is providing secured Wi-Fi to your guests, while handing out a key that only allow customer access. And that key is a key that only some of the managers and some of the servers know. In this case, 1234567890. When I saw that there was an ability to allow social login and streamline the onboarding process for guests, it was a quick and immediate option that I enabled. We kept the click-through function on there as well for those that didn’t want to use a social sign on. This feature alone played directly into our demographic at the restaurant and was a smooth and easy transition for those that wanted to use it.

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People socializingAfter clicking around and finding more capabilities, I engaged the retail analytics engine to start to see how well it really worked. I was now able to see how many people per week, per day, per hour, visited the restaurant. I could see how long the stayed, if they used the Wi-Fi, how much of the Wi-Fi service the used, and if they were new or returning customers. I could see how many walk-bys I had, how many came it, what that conversion rate was, and over all what the pulse of the restaurant was from a traffic perspective … which isn’t always the same as the sales perspective. We could have 100 people in the restaurant nursing a beer for an hour, or 50 people on a bar-hop going through 100 pints. One statistic that we saw was pretty eye-opening for us: 42% of the visitors from 6-11 p.m. spent less than 45 minutes at the location. (tweet this)

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In an effort to sell more beer and become more profitable, we wanted to understand why visitors at that time were popping in and then leaving after a beer or so, and we wanted to change that behavior. We started to discuss what we could do to hang on to the customers longer, without being intrusive, so we came up with an idea: If we could alter the visitor experience at the restaurant to cater more specifically to them, it might result in them drinking another beer and hanging out a little bit longer. So, have you ever sat in your car long enough to let one of your favorite songs finish playing on the radio before you stepped out in to your garage? Imagine that … but at a bar … with an empty beer.   (sad trombone)

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Related blog:  Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

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Imagine yourself at a bar … with an empty beer [sad trombone] http://ow.ly/zZDnR via @WirelessnerdNow that we were able to access information from our customers’ profiles, again, as an opt-in service, we started to get creative with what we could glean. For example, what if we scanned the Likes of the patrons for beer brands? With 40 beers on tap and a constantly rotating menu it’s important to have things on there that people are comfortable with. A lot of times the overwhelming selection of taps & bottles creates a bit of an issue with people who aren’t too familiar with all the different types of beers .. there are a lot of “give me something like a bud light” responses. So, in this case, understanding what the customers are comfortable and familiar with gives us a way to make sure that there is always something friendly for our patrons and they don’t get scared off by the selection. Understanding your customers gives you better customer service  - effortlessly.   (Tweet this)

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“The mobile revolution is redefining connectivity across business models and value chains. Wireless devices and applications have changed interactions among companies, employees, customers, suppliers, business partners, and their underlying technologies.” Dr. Preeta M. Banerjee and Eric Openshaw – Deloitte LLP on Democratizing Technology.

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The next step in the life-cycle of this, took this information and applied it to the most important part of operating a small business: paying your bills. If we could tell that we had a bunch of customers who liked to drink Coors Light, for example, then what would it be  worth to the guys from Real Ale in Austin Texas who make a product called Fireman’s 4? If they could market their product to everyone in the pub who likes a similar style beer, then they would probably use some co-op funds to help sell more beer.

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Advertising a product or service to a responsive, engaged and accessible audience – on the appropriate device, in context, and in moments of need – that’s the next frontier.  Enchantment is the new black! 

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Understanding the customer, what they like, when they like it, and providing them with useful knowledge to make a decision, all the while increasing sales for the venue they are in. This is what we were doing, and it started with an access point that I learned about from Wireless Field Day 6, that sat on the floor of my office for a couple of months.

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Related Content: 

Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

Wireless Field Day: Are you ready for Lucky Number 7?

A Riddle for Wireless Field Day 7 Delegates: What am I?

The Mobile Mind Shift: New book [June 2014] from Forrester.  Wi-Fi plays a key role in what Forrester calls “the mobile moment”.  Summary of the Mobile Mind Shift via YouTube 

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Follow Drew Lentz @WirelessNerd on Twitter

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Experience AirTich Cloud Wi-Fi

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_______________ updated August 8th 2014 _______________

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AirTight Networks Partner Case Study - Drew Lentz of Frontera Consulting - Scrape Social Wi-Fi Demonstration

Watch it now >>> AirTight Networks Partner Case Study – Drew Lentz of Frontera Consulting – Scrape Social Wi-Fi Demonstration

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All AirTight Wireless Field Day 7 videos can be viewed via Tech Field Day.

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Watch AirTioght WFD7 videos at TechFieldDay.com

Watch AirTioght WFD7 videos at TechFieldDay.com

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_______________ updated August 11th 2014 _______________

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Drew Lentz rebuttal to Lee Badman blog - August 11th-

 

 

 

Retail, WiFi Access, Wireless Field Day , , , , , , , , ,

Wireless Field Day: Are you ready for Lucky Number 7?

July 28th, 2014
and #WFD7

and #WFD7

Wireless Field Day 7 (#WFD7) is just around the corner and AirTight Networks is pumped about being in the vendor line-up.  This is our third WFD and certainly won’t be our last.

You won’t want to miss our session which takes place on Wednesday, August 6 from 13:30-15:30 (Pacific time).  Most vendor presentations – including ours – are streamed live at TechFieldDay.com  Can’t make it for the live session? Keep calm and view video recordings of our presentations at your convenience.

 

Read more…

802.11ac, Best practices, Managed Service, mobile device management, Retail, WiFi Access, Wireless Field Day, Wireless security, WLAN networks, WLAN Troubleshooting , , , , , , , , , , , , , , , , ,

EarthLink and AirTight: Retail WiFi Partnership Made in the Cloud

May 20th, 2014

Read the interview with Greg Griffiths, vice president of retail solutions at EarthLink Business, on the trends in retail WiFi. Also download RIS report “Is CMO on Your Side?”, courtesy of EarthLink. 

Greg-Griffiths-photo

Greg Griffiths, vice president of retail solutions at EarthLink

What are retailers looking for in WiFi today?

We need to look at retail and restaurants separately. Restaurants have deployed WiFi for a while for their operations and mobile POS. They want to take advantage of their loyalty programs to further connect with their guests, doing more with what they already have.

On the other hand, specialty retailers are just now deploying WiFi and it’s all about connecting with the consumer, especially the millennial generation. And that’s all because marketing is evolving from ‘one-to-many’ to ‘one-to-one.’

With AirTight’s scanning technology, retailers get presence analytics at the device level – when people come in, how long do they stay, etc. And with the social media integration, retailers can engage with the consumer and continue to do so even after they leave the store.
Read more…

Retail

What is Driving Free Guest Wi-Fi?

May 9th, 2014

In the comments to my earlier blog post (Social Wi-Fi and Privacy: Keeping Balance in the Force), Dale Rapp correctly notes that brick and mortar stores can use social Wi-Fi and analytics as a way to compete with online commerce, where every click of the mouse is tracked and scrutinized.

It’s been my experience that many B&M stores begin their thinking on implementing Free Wi-Fi as simply for Free Wi-Fi’s sake – they recognize that their competitors are doing it and that more and more shoppers are using its presence as a deciding factor in where they spend their time; this creates the feeling of crap-we-need-to-do-this-too (and most people don’t like to feel that way).

New opportunities for engagement

Plain-vanilla Wi-Fi or social Wi-Fi? Savvy businesses pick social.

Plain-vanilla Wi-Fi or social Wi-Fi? Savvy businesses pick social.

It’s the savvy groups that recognize that their network can provide more than just Free Guest Wi-Fi; it’s a new opportunity to communicate directly with their visitors, one that takes advantage of the latest technologies and behaviors of modern consumers – and that’s the whole idea behind Social Wi-Fi.

Read more…

Privacy, Retail

Social Wi-Fi and Privacy: Keeping Balance in the Force

May 8th, 2014

I read with interest Lee Badman’s article in Network Computing: Social WiFi Sign-In: Benefits With A Dark Side. Despite the gloomy title, the article is a fair and balanced look at both benefits and privacy implications of social Wi-Fi.

Wi-Fi-Loyalty

Would you join a loyalty program to get a coupon?

Perfect timing, I said to myself. Facebook just announced that they will be adding new functionality to their OAuth capabilities which would allow users to access any service using Facebook OAuth anonymously. This is obviously in reaction to the ongoing privacy conversation across the entire Internet spectrum. And it just so happens that we at AirTight released a blog post about it on the same day as Lee Badman’s article ran: Facebook ‘Anonymous Login’: What Is the Impact on Social Wi-Fi? We’ve maintained since the beginnings that Social Wi-Fi should allow an anonymous path for any user who does not want to engage on social media.

Read more…

Privacy, Retail

Facebook ‘Anonymous Login’: What Is the Impact on Social Wi-Fi?

May 7th, 2014

Reporting from Facebook’s developer conference, CNET writes:

“The biggest news for Facebook’s 1.28 billion members is “Anonymous Login,” a twist on the standard Facebook Login option that gives people a way to try an app without sharing any of their personal information from the social network. The move addresses concerns about user privacy as Facebook seeks ways to encourage people to explore new apps.”

Note "Not so social?" option below the social login buttons.

Note “Not so social?” option below the social login buttons.

“Facebook says it’s testing the new log-in option with select developers,including Flipboard. That means you likely won’t see the black button in your favorite apps for several months.”

“The news aligns with one of the event’s broader themes around putting people first and giving them more control over their data. Zuckerberg expounded upon this notion of improving trust and getting people more comfortable with using Facebook in conjunction with third-party apps.”

How does this impact social Wi-Fi, and specifically social log-ins?

As it turns out, we at AirTight recognized early on that despite tremendous growth and acceptance of social media generally, it’s essential that users are provided a means to utilize Wi-Fi services anonymously.

Read more…

Privacy, Retail

Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

April 30th, 2014
Visit Roosevelt's at 7 website

Roosevelt’s at 7

Airtight Networks has cracked the code on how to deliver meaningful customer experiences specific to each individual through the delivery of personalized analytics in real time. Understanding individual customer behaviors can now be driven by actionable data. Businesses are always looking at ways to improve sales and efficiency. AirTight analytics provide answers to common questions like:

  • How long does each customer stay and shop?
  • How often do they come in?
  • How effective are my marketing campaigns?

Read more…

Managed Service, Retail, WiFi Access ,

Retail Fraud 2014: Yes, It’s an Event, Not Another Breach

April 21st, 2014

Retail-fraud-2014This is the biggest show in the UK for physical and technical fraud protection within the retail and online industries and AirTight was invited to attend for the first time, an invite we accepted gladly as we can offer secure, PCI compliant Wi-Fi which ultimately offers brand protection, so a win-win for all!

Secret Identities

In what turned out to be a very secretive show, the majority of the audience we met protected their identity, something I haven’t experienced before. This wasn’t just the hiding of the delegate badge, but a refusal to give out names of any kind or any detail about their interests or concerns. On further questioning it transpired that some of the institutions and organisations in attendance did not want to acknowledge that they had a retail fraud issue and that their organisations couldn’t be seen attending as this by default meant they possibly had an issue! Our stand had steady traffic throughout the day with leading professionals (we guess!) from various law enforcement agencies, technology companies trying to offer an solution to their client base, high street food and fashion retailers and national coffee shops.

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Retail

Retail Business Technology Expo 2014: SMAC and Awe!

April 4th, 2014

Within the vast expanse of Earls Court, West London, RBTE 2014 has been a roaring success, again, for Airtight. This is the second year Airtight has exhibited at RBTE. Following AirTight’s rapid growth within the UK and across Europe over the past year, we couldn’t miss out on this opportunity to discuss and demonstrate our “firepower” in the retail arena.

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Retail

Restaurant Wi-Fi Primer – On-demand Webinar from Hospitality Technology Magazine

March 3rd, 2014

Last week we participated in the Restaurant Wi-Fi Primer webinar with Hospitality Technology Magazine, Boston Market and Spartan Computer Services.

Kevin McCauley presented on best practices in retail Wi-Fi analytics and social media integration. To view the webinar on demand, go to Hospitality Technology (free registration required).

You can also view AirTight’s slides on SlideShare.

Read more…

Retail