Pinkberry and Wi-fi

Success Stories: Pinkberry, Garden Fresh and Noodles & Company

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How much should you care about the CMO?

A lot according to IDC.  By 2016, 80% of new IT investments will directly involve line-of-business executives (Source: IDC Directions 2013).

Similarly, Gartner predicts that by 2017 the marketing arm of businesses will control more of the IT spend than IT organizations at those companies.

We’ve certainly noticed this shift.  In this blog post, we highlight three customer success stories where this dynamic came into play and how we were able to effectively collaborate across the different lines-of-business.

Pinkberry

Pinkberry serves up WiFi guest services with a side of rewards

Pinkberry serves up WiFi guest services with a side of rewards

The premium yogurt retailer headquartered in Los Angeles, CA.  With more than 225 stores worldwide, Pinkberry calls itself “the original brand that reinvented the frozen yogurt category with its tart, light and refreshing taste.”  Pinkberry is dedicated to allowing “people to experience new ways to enjoy yogurt in their daily routines by providing a place to refresh everyone with the goodness of yogurt – both a nutritious and delicious food that taste as good as it is for you.”  Stamped by The National Yogurt Association seal, Pinkberry froyo is OU Kosher certified and made with real milk and yogurt.
Business Drivers

  • Pinkberry Mobile App | Pinkcard loyalty programPinkcard customer loyalty program and mobile app
  • Improve customer experience
  • Increase in repeat customer visits

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Challenges

Deploying Wi-Fi guest access in stores in a secure manner that satisfied Payment Card Industry (PCI) security standards, was affordable and required minimal operational effort. Driving the Wi-Fi deployment was the launch of The Pinkcard, Pinkberry’s new loyalty program and mobile app; as well as requests from store customers and owners for Wi-Fi access services.

Solution

AirTight Cloud Services™, which combine AirTight Wi-Fi™ for access with wireless intrusion prevention (WIPS) and PCI compliance scanning and reporting.

Benefits

  • Swift rollout of Wi-Fi without the need to add any IT staff
  • Success of the Pinkcard program beyond expectations
  • IT and Marketing collaborative effort
  • Built-in automated security simplified PCI compliance

Airtight automated PCI compliance reporting

“The PCI component was a serious consideration. We looked at several companies. A lot of them were pretty expensive solutions with only rudimentary security capabilities that didn’t guarantee PCI compliance beyond a checkmark,” explains Tony DiCenzo, senior vice president of IT at Pinkberry.

Read the Pinkberry case study

Find Pinkberry on the web, get rewards, and socialize on Twitter and Facebook


Garden Fresh Restaurant Corporation

Bundled AirTight Wi-Fi and WIPS solution opens the doors to new applications while allowing the restaurant chain to achieve Level-1 PCI compliance.

Bundled AirTight Wi-Fi and WIPS solution opens the doors to new applications while allowing the restaurant chain to achieve Level-1 PCI compliance.

Garden Fresh Restaurant Corp. owns and operates over 130 restaurants across 15 states, under five brands: Souplantation, Sweet Tomatoes, Souplantation Express, Sweet Tomatoes Express and the newly introduced Field Kitchen. Its restaurants are widely recognized for their made-from-scratch menu and a wide assortment of fresh salads, fruits, and bakery and more in its all-you-can-eat buffet. The company is headquartered in San Diego, CA.
Challenges

  • Reliable and secure in-store Wi-Fi access to improve employee work experience
  • Enable new applications for improved business efficiency
  • Automated wireless security across distributed locations for Level-1 PCI compliance
Fully Configurable HTML5 UI Meets Individual Business Needs from SMB to Large Enterprises and Carrier-scale Installations

Fully Configurable HTML5 UI Meets Individual Business Needs from SMB to Large Enterprises and Carrier-scale Installations

Solution

AirTight Cloud Services™, which combine AirTight Wi-Fi™ for access with wireless intrusion prevention (WIPS) and PCI compliance scanning.

Benefits

  • Store managers and district officers can work from anywhere in the store
  • Flexibility to implement new applications over Wi-Fi in the future
  • Built-in wireless security and reporting simplified PCI compliance

“The Web interface is so easy to set up and intuitive with very good descriptions on every screen. One can start to use it in 20 minutes. It’s powerful and simple!” explains Gerry Shukert, Director of IT Systems Development, Garden Fresh Restaurant Corp.

Read the Garden Fresh case study

Find Garden Fresh on the web, get rewards, and socialize on Twitter and Facebook


Noodles and Company

AirTight’s cloud-managed “3-in-1” solution brings dramatic cost-savings and reduction in IT support load.

AirTight’s cloud-managed “3-in-1” solution brings dramatic cost-savings and reduction in IT support load.

A chain of over 300 fast casual restaurants across the US specializing in healthy, fresh and flavorful food from around the world served conveniently fast. The company is headquartered in Broomfield, CO.

Challenges

Reliable Wi-Fi access combined with thorough and automated wireless monitoring and security for PCI compliance were the incumbent needs. The solution had to simplify centralized management of distributed locations and provide the flexibility to expand Wi-Fi access to more stores or to support more applications in the future in a cost-effective manner.

Solution

AirTight Cloud Services™, which combine AirTight Wi-Fi™ for access with wireless intrusion prevention (WIPS) and PCI compliance scanning.

Airtight = drop ship plug and playBenefits

  • Significant cost savings
  • Reliable Wi-Fi performance
  • Easy to manage hundreds of sites with scarce IT staff
  • Integrated WIPS capability and simplified PCI compliance

“I’m a fan of a situation where I don’t like to negotiate with a vendor over and over. Our process with AirTight was very straightforward and quick. We did not have to negotiate and I was extremely happy with the features and functionality of AirTight at that price point. It was a win-win situation.”

“Even with the internal antennas, the signal coverage is great throughout the restaurant, all the way from across the manager’s desk through the kitchen all the way to the front parking lot.”

– Corey Kline, Director of IT, Noodles & Company

Read the Noodles and Company case study

Find Noodles and Company on the web, get rewards, and socialize on Twitter and Facebook

 

Additional information

Lina Arseneault

Lina Arseneault

Twitter 

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