Wi-Fi Offload Summit: Who Will Monetize Your Brand?
With the theme of “Monetize Thyself!” AirTight speakers will tackle issues of real-time business intelligence, user engagement and creating value from Wi-Fi investments. Update: Please see our recap of Day 1: Suddenly, Everyone Attacks Wi-Fi Monetization.
In today’s environment even the non-traditional telecom companies are jumping into the big data and monetization fray, as seen in Google’s leaked plans to offer free Wi-Fi equipment to local businesses and Facebook’s integration of its sign-on with Wi-Fi.
Most recently, Apple announced plans to obscure MAC addresses in iOS 8 potentially impacting Wi-Fi presence analytics. The change in iOS 8 was heralded as a privacy win, but astute observers noted that the move supports Apple’s iBeacon technology, which collects location data much more comprehensive than information inferred from MAC addresses.
Carriers need to ask themselves: “Are you willing to have Google, Facebook or Apple monetize your brand, or would you rather do it yourself?” With tools and solutions available today, carriers do not have to give up control (and monetization opportunities) to others.
But how? To answer this question, AirTight Networks will be at the upcoming Wi-Fi Offload Summit 2014 in Palo Alto, Calif. on June 18 and 19. The Summit brings technology innovators and service providers together to share ideas and spark new opportunities in public Wi-Fi.
The Summit’s “Monetization Day” on June 18 will showcase ways to transform Wi-Fi innovations into new business models:
- Anthony Paladino (@PaladinoAnthony), vice president of technology services at AirTight Networks, will present on opportunities for carriers to monetize their traffic and add predictive analytics capabilities for real-time engagement with users.
- Hemant Chaskar (@CHemantC), vice president of technology and innovation at AirTight, will join the panel on public venue Wi-Fi.
Here are the sessions you will find AirTight participating in:
Presentation: Monetize Thyself! Real-time Monetization with Predictive Business Intelligence
Speaker: Anthony Paladino, vice president of technology services
Date/Time: Wednesday, June 18, 2014, 11:05 – 11:35 am PST
Panel: Public Venue Wi-Fi: The Next Big Business Opportunity in Telecoms
Speaker: Hemant Chaskar, vice president of technology and innovation
Date/time: Wednesday, June 18, 2014, 1:55 – 2:15 pm PST
The summit’s agenda also includes location-based services and location analytics, making the most of advertising-based ‘free’ Wi-Fi, building compelling high-density Wi-Fi experiences, integration of social media and Wi-Fi, and capitalizing on carrier Wi-Fi roaming with Hotspot 2.0.
Follow the tweets from the conference with #WiFiSummit hashtag on June 18 and 19. The agenda promises an interesting event!