AirTight Networks Honored with Two Industry Awards

Cloudys Award for AirTight with Frontera

AirTight Networks was honored with two industry awards for Cloud Wi-Fi, and Social & Analytics. AirTight won a 2014 Cloudys Cloud Channel Innovation Award and a Gold status from 2014 Golden Bridge Awards. Both awards were announced on September 8, 2014.   Read more

EarthLink and AirTight: Retail WiFi Partnership Made in the Cloud

earthlink and airtight partnership

Read the interview with Greg Griffiths, vice president of retail solutions at EarthLink Business, on the trends in retail WiFi. Also download RIS report “Is CMO on Your Side?”, courtesy of EarthLink. What are retailers looking for in WiFi today? We need to look at retail and restaurants separately. Restaurants have deployed WiFi for a… Read More

What is Driving Free Guest Wi-Fi?

digital data forms

In the comments to my earlier blog post (Social Wi-Fi and Privacy: Keeping Balance in the Force), Dale Rapp correctly notes that brick and mortar stores can use social Wi-Fi and analytics as a way to compete with online commerce, where every click of the mouse is tracked and scrutinized. It’s been my experience that many… Read More

Social Wi-Fi and Privacy: Keeping Balance in the Force

digital blue

I read with interest Lee Badman’s article in Network Computing: Social WiFi Sign-In: Benefits With A Dark Side. Despite the gloomy title, the article is a fair and balanced look at both benefits and privacy implications of social Wi-Fi. Perfect timing, I said to myself. Facebook just announced that they will be adding new functionality… Read More

Why Facebook Wi-Fi is for Local Biz, but Not for Retail Enterprises

Facebook-Wi-Fi-for-multi-site

Netgear recently announced integration with Facebook on their APs using Facebook Wi-Fi API. Meraki and Cisco have also announced the same capability on their APs. Facebook Wi-Fi franchise is growing. It is easy to configure and get working (except when used on Cisco APs, which requires running separate CMX VM and per-AP license). That is… Read More

Retail Analytics: Who Owns The Data?

analytics concept

At AirTight Networks, we talk a lot of SMAC (Social, Mobile, Analytics, Cloud). Together these forces have come together to significantly impact and radically change various markets. It’s not hard to wax eloquent about SMAC for long periods of time, but in this article, I want to focus only on the Analytics piece – that… Read More

Will Target Breach Prompt Retailers to Raise the Security Bar?

security concept

Did 2013 have to end with the somber news of a big credit card security breach? But it did! It is reported that 40 million credit cards were compromised in the security breach in stores of a major U.S. retailer Target. This is only a shade second to the earlier TJX breach in which 45 million credit cards… Read More

The Holy Grail of Retail, Part 2

holy grail - part II_ blog size

This is part 2 of last week’s post The Holy Grail of Retail. In today’s installment, I discuss what it takes to reach it. Operational Implementation There is a set of coordinated technologies required to affect the Holy Grail. A complex set of variables if you will. It’s the responsibility of manufacturers to implement this… Read More

The Holy Grail of Retail

holy grail _ blog size

In the retail market, the current Holy Grail is to unify the online and in-store shopping experiences (sometimes called ‘omni-channel’ retailing) such that the customer has a personalized shopping experience that promotes brand loyalty. The customer experience should be enjoyable and personalized, with available contextually relevant and timely information that makes interacting with the retailer… Read More