Implications for Public Facing Wi-Fi Security, Advertising and Analytics.
You may have already noticed – Google search has been strictly using HTTPS for some time now. Typically, you would not enter passwords in a keyword search and so people probably were not terribly worried about search sites not using HTTPS (Bing still allows HTTP). Nonetheless, Google has led by example by adopting strict HTTPS for search. With this, they have also demonstrated that HTTPS isn’t the bottleneck for transactions scalability of the site.
Additionally, just last month, Google disclosed that they will provide (slight) SEO rank incentives to HTTPS sites. If the trend picks up and most useful sites on the Internet move to HTTPS (news and other type of information distribution sites have the least penetration of HTTPS), it will impact public facing Wi-Fi in some interesting ways. Read more