What Facebook friends info is shared during social login, and does it spam them?

Social Media Security

Will my friends get spam if I use Facebook social login? What information about my friends will be shared? These questions come to many when faced with the Facebook login option on websites and captive portals. This post seeks to answer these questions from the technical standpoint.

Graph API is the Facebook’s API that enables apps to read and write to the Facebook social graph. The discussion here is with respect to the API version 2.0 (released in April 2014) and later versions. To leverage the Graph API, there first needs to be a Facebook app. The app can be easily created in any Facebook account from the menu options. By default, apps can access the social login user’s public profile, email and friends list in the Facebook social graph. For access to additional information, the app needs to go through review and vetting process with Facebook. For illustrative purposes, let’s take the example of a consumer facing business that creates an app called “Da Brand” with default access rights.   Read more

Success Stories: Pinkberry, Garden Fresh and Noodles & Company

Pinkberry and Wi-fi

How much should you care about the CMO? A lot according to IDC.  By 2016, 80% of new IT investments will directly involve line-of-business executives (Source: IDC Directions 2013). Similarly, Gartner predicts that by 2017 the marketing arm of businesses will control more of the IT spend than IT organizations at those companies. We’ve certainly… Read More

The Retail Revival: Re-Imagining Business for the New Age of Consumerism

The Retail Revival

Canadian Doug Stephens, founder of “Retail Prophet” is the author of this groundbreaking new book. I read the retail futurist’s book, The Retail Revival, soon after it was released in February 2013.  I thoroughly enjoyed it.  It’s a sobering wake-up call for all retail professionals and offers them prescriptions for what to focus on in… Read More