Archive

Posts Tagged ‘NRF 2014’

AirTight Networks Joins with EarthLink for Social Wi-Fi and Analytics

January 13th, 2014

AirTight Networks secure cloud Wi-Fi will power EarthLink’s new WiFi/WIPS solution designed for the multi-unit retail industry. EarthLink announced the upcoming launch of this solution at NRF 2014.

Cloud, analytics, simplicity set AirTight apart

“Consumers are already using their mobile devices in-store to enhance their shopping experience. With EarthLink WiFi, retailers can roll out corporate applications to connect with those consumers and service them more efficiently, while gathering valuable data for marketing and store operations. AirTight’s offering stood apart with its cloud-based management, rich retail analytics and ease of deployment.” — Greg Griffiths, EarthLink Vice President of Retail Solutions

Live social media integration demo at NRF

The solution will be demonstrated at AirTight’s booth #1256 and EarthLink’s booth #1567. AirTight and EarthLink experts will be on hand to demonstrate and discuss the Wi-Fi offering. Visitors to either booth will get to experience the social media integration capabilities by logging into an actual social media portal. The demo will build AirTight’s and EarthLink’s social media reach, and visitors will get something of value – the same experience retailers are now able to provide in their stores.

Wi-Fi – now Infrastructure as a Service

“EarthLink’s full-service network capabilities make our enterprise-class Wi-Fi and security accessible to all retailers, whether small or large. Through our partnership with EarthLink, the technology can now be delivered as Infrastructure as a Service (IaaS). The IaaS model is ideal for multi-unit retail, where IT resources are often not available at an individual store level.” — Kevin McCauley, Director of Retail Market Development at AirTight

Retail-ready, “business first”

AirTight has served retailers for over a decade and has translated that knowledge into an enterprise-grade solution that does not compromise on features and security. AirTight’s secure cloud Wi-Fi dramatically reduces IT resources needed to roll-out and manage the network, resulting in low total cost of ownership. This is Wi-Fi with a “business first” approach, delivering business intelligence and brand engagement. The solution is retail-ready right out of the box, with secure guest and private Wi-Fi, PCI compliance scanning and 24/7 protection from wireless threats.

‘Appification’ of Wi-Fi

“The partnership with EarthLink validates the maturity of our cloud offering and our focus on the ‘appification of Wi-Fi. AirTight has raised the bar on wireless connectivity, converting it from ‘IT plumbing’ to a revenue-generating business initiative. We are excited about partnering with the number one managed service provider in North America and getting this solution into the hands of many more retailers.” — David King, CEO of AirTight

Are you at NRF? See the demo yourself and get a signed copy of The Retail Revival by Doug Stephens courtesy of AirTight. Meet Doug Stephens on our booth between 2 and 3 p.m. on Monday January 13, 2014.

NRF-2014

Retail, WiFi Access ,

The Holy Grail of Retail, Part 2

January 6th, 2014

This is part 2 of last week’s post The Holy Grail of Retail. In today’s installment, I discuss what it takes to reach it.

Operational Implementation

There is a set of coordinated technologies required to affect the Holy Grail. A complex set of variables if you will. It’s the responsibility of manufacturers to implement this set of technologies in such a way that they become a simplified, unified structure. This keeps the learning curve short, deployment and operational costs down, and assures a less error-prone implementation. Consider the following parts:

    • Wi-Fi infrastructure with cloud management & social media authentication
    • CRM system integration
    • Mobile devices, operating systems, and applications
    • Managed Service Provider (MSP) enablement (for those customers who want someone else to manage it for them)
    • Security services, such as WIPS and PCI compliance and reporting
    • Location services, which may be integrated with mobile applications
    • Infrastructure analytics and reporting, which may be tied into other systems

What’s even more of a challenge is when one or more of these technologies are provided by multiple vendors who have loose (or no) integration. I shudder to think…

Organizational Unity

Then there are the organizational challenges. While most people avoid this topic like the plague, I’m just the guy to bring it up because it’s reality and because ultimately those who care enough to investigate in this area will benefit.

I’m not young anymore, and I’ve been in the corporate world longer than I care to admit. If I know anything about corporate America, it’s that 9 out of 10 corporations are not operationally efficient or effective. We might have some bright minds and even good products or technology, but we often have poor peer (horizontal), reporting (vertical), and intra-/inter-departmental communication and even worse leadership and people management skills. It’s an epidemic and extremely costly, both to the individual corporation and to the American economy in general. Some other countries and cultures may differ, perhaps significantly, and I’m not speaking on their behalf, but being American, having lived in half a dozen states and worked in large and small companies across those states, I’m asserting that I know what I’m talking about regarding US-based companies.

So, to build upon that assertion, organizations are often unknowingly silo’d whereby, and THIS IS ONLY AN EXAMPLE, you might find within a prospective customer that a CIO and a CMO aren’t really communicating all that well. The CIO has her organizational perspective, goals, and tasks lists. The CMO has his organizational perspective, goals, and tasks lists. They should be coordinating and, at some point, their goals and execution should join hands for the benefit of the company and its customers, right? Well, they should, yes, but do they? Not always. In fact, not nearly as often as you might think.

In addition, most merchandising organizations within retailers are segmented by channel as well. What do I mean? The buyer who forecasts, orders, and is compensated on laundry detergent sales in-store is completely different than the buyer who forecasts, orders, and is compensated on laundry detergent sales online – within the same organization. If retailers want to truly enable ‘omni-channel’ services that are transparent to the customer and to provide a great customer experience, the internal organizational (which could even include the compensation structure) of retailers must change!

Obviously if you took a serious look at 1,000 companies of varied size across various vertical markets, you would find variations on high-level organizational issues, but you could expect findings like: poor communication, personality clashes, internal political situations, lack of leadership, lack of management skills, and probably more. These issues affect a retailer’s ability to execute on the Holy Grail just as much, if not more, than having the expertise and funding to execute on the operational implementation side of things.

Enter AirTight

How does AirTight, as a manufacturer, help retailers speed the Holy Grail process?

AirTight provides tightly-integrated technology solutions that are specifically tailored to the retail market. We understand the Holy Grail and how to reach it. Rather than just selling widgets to whomever will buy them, we have simplified a complex set of technology variables into a solution for the retail market.

AirTight provides enterprise-class Wi-Fi infrastructure with a user-friendly HTML5 management platform that can be delivered in one of four ways (hardware appliance, virtual appliance, private cloud, or public cloud) to offer flexibility and scale. Over the high-performance infrastructure, high-value services such as wireless intrusion prevention (WIPS), location services (RTLS), PCI compliance and reporting, robust analytics, social Wi-Fi authentication, BYOD on-boarding, and managed services enablement, and others are available.

Wi-Fi Holy Grail

The technology is there. Some vendors are ahead of others on integrating the complex set of system-wide components that enable the Holy Grail of Retail, and obviously I wouldn’t have spent my entire Friday night writing this blog if I didn’t believe that AirTight Networks was the front-runner among them. What I hope I have conveyed, however, is that there’s more to this puzzle than just some scattered technology and buzzwords. There are multiple technical pieces to the solution that have to be tightly integrated, and there is the human element, which is equally complex. Both are equally important if you are a retailer looking to nab your Holy Grail anytime soon.

NRF2014

Want to see this in action? See AirTight at NRF 2014, where will be demoing social media integration and retail analytics. Schedule an appointment, or stop by our booth 1256!

 

Retail, WiFi Access ,