Will Target Breach Prompt Retailers to Raise the Security Bar?

Compliance vs security, wireless PCI

Did 2013 have to end with the somber news of a big credit card security breach? But it did! It is reported that 40 million credit cards were compromised in the security breach in stores of a major U.S. retailer Target. This is only a shade second to the earlier TJX breach in which 45 million credit cards… Read More

Attn. Retail Marketers: In-Store Shoppers are Changing. Are You?

Brick and Mortar Standout

To say that mobile technology is impacting brick-and-mortar retail is akin to proclaiming at the turn of the last century that the motorcar just might change the horse-drawn carriage business. Shoppers today are empowered by technology to gain the advantage at every turn, whether it’s using a smartphone to find the best price for the… Read More

To shop or not to shop, in-store Wi-Fi is the answer to that question

wi-fi-future

Did you know that 80% of mobile consumers are influenced by in-store Wi-Fi as a factor in deciding where they shop? In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions for the world-wide retail industry.  One of the report’s authors is retail research director Leslie… Read More

Forbes – “Stores are finally turning to WiFi” but is security lacking?

macys

Really interesting article in Forbes by Verne Kopytoff on the reasons retailers have recognized the value of Wi-Fi for their customers and business processes. He notes that after years of resistance, stores have conceded that the shoppers have won the war. They want Wi-Fi and they will use their smartphones to check out deals. There… Read More