What’s Under the Hood in Wi-Fi Analytics

What’s ‘Under the Hood’ in Retail Wi-Fi Analytics | Webinar

Our security researchers recently took a look at Apple’s iOS8 MAC randomization feature. It was touted by Apple for its ability to protect consumer privacy from persistent Wi-Fi tracking, but turned out to be of limited usability as currently implemented. With all the interest in privacy features, we thought we’d give you a look at what’s ‘under the hood’ in retail Wi-Fi analytics in our upcoming webinar (available on-demand).   Read more

AirTight Networks Honored with Two Industry Awards

Cloudys Award for AirTight with Frontera

AirTight Networks was honored with two industry awards for Cloud Wi-Fi, and Social & Analytics. AirTight won a 2014 Cloudys Cloud Channel Innovation Award and a Gold status from 2014 Golden Bridge Awards. Both awards were announced on September 8, 2014.   Read more

Enchantment is The New Black #WFD7

enchantment

A guest blog by Drew Lentz (@Wirelessnerd) of Frontera Consulting

My first real interaction with AirTight Networks came after watching the presentations at Wireless Field Day 6. There was an offer made to get a free AP/Sensor by signing up, so I did. After receiving the device, it sat on the floor of my office for a few weeks; until we had a Wi-Fi outage at a restaurant my wife is a partner in. I was asked to fix the outage, but not go overboard; what better way than with a demo AP, right? I installed the app, fired it up, configured the cloud services and it was online.

The first feature that stuck out to me was the Social Media login feature. One of the problems that plagued us at the restaurant, and is a pain in the neck for a number of different places, is providing secured Wi-Fi to your guests, while handing out a key that only allow customer access.   Read more

What is Driving Free Guest Wi-Fi?

digital data forms

In the comments to my earlier blog post (Social Wi-Fi and Privacy: Keeping Balance in the Force), Dale Rapp correctly notes that brick and mortar stores can use social Wi-Fi and analytics as a way to compete with online commerce, where every click of the mouse is tracked and scrutinized. It’s been my experience that many… Read More

Showrooming Might Actually Be Good for Brick-and-Mortar Stores

showrooming

Raise your hand if you have ever gone to a store to test a product or to try on a piece of clothing, then ordered it online, from home, for a cheaper price. Or, if you have compared prices and purchased online, right from your mobile device, right there in the store. If your hand is up, you are guilty of showrooming. This makes you part of a serious problem being faced by traditional brick-and-mortar stores. This recent infographic, created by 360pi, a price intelligence and competitor monitoring company, reveals, among other statistics, that showrooming is costing U.S. retailers $217 billion in lost sales and 35% of Americans regularly engage in it.   Read more