Archive

Posts Tagged ‘social WiFi’

Enchantment is The New Black #WFD7

August 6th, 2014
Follow  Drew Lentz @Wirelessnerd on Twitter

Drew Lentz @Wirelessnerd

A guest blog by Drew Lentz (@Wirelessnerd) of Frontera Consulting [#WFD7 speaker]

-

_______________ updated August 11th 2014 _______________

_

My first real interaction with AirTight Networks came after watching the presentations at Wireless Field Day 6. There was an offer made to get a free AP/Sensor by signing up, so I did. After receiving the device, it sat on the floor of my office for a few weeks; until we had a Wi-Fi outage at a restaurant my wife is a partner in. I was asked to fix the outage, but not go overboard; what better way than with a demo AP, right? I installed the app, fired it up, configured the cloud services and it was online.

_

The first feature that stuck out to me was the Social Media login feature. One of the problems that plagued us at the restaurant, and is a pain in the neck for a number of different places, is providing secured Wi-Fi to your guests, while handing out a key that only allow customer access. And that key is a key that only some of the managers and some of the servers know. In this case, 1234567890. When I saw that there was an ability to allow social login and streamline the onboarding process for guests, it was a quick and immediate option that I enabled. We kept the click-through function on there as well for those that didn’t want to use a social sign on. This feature alone played directly into our demographic at the restaurant and was a smooth and easy transition for those that wanted to use it.

_

People socializingAfter clicking around and finding more capabilities, I engaged the retail analytics engine to start to see how well it really worked. I was now able to see how many people per week, per day, per hour, visited the restaurant. I could see how long the stayed, if they used the Wi-Fi, how much of the Wi-Fi service the used, and if they were new or returning customers. I could see how many walk-bys I had, how many came it, what that conversion rate was, and over all what the pulse of the restaurant was from a traffic perspective … which isn’t always the same as the sales perspective. We could have 100 people in the restaurant nursing a beer for an hour, or 50 people on a bar-hop going through 100 pints. One statistic that we saw was pretty eye-opening for us: 42% of the visitors from 6-11 p.m. spent less than 45 minutes at the location. (tweet this)

_

_

In an effort to sell more beer and become more profitable, we wanted to understand why visitors at that time were popping in and then leaving after a beer or so, and we wanted to change that behavior. We started to discuss what we could do to hang on to the customers longer, without being intrusive, so we came up with an idea: If we could alter the visitor experience at the restaurant to cater more specifically to them, it might result in them drinking another beer and hanging out a little bit longer. So, have you ever sat in your car long enough to let one of your favorite songs finish playing on the radio before you stepped out in to your garage? Imagine that … but at a bar … with an empty beer.   (sad trombone)

_

Related blog:  Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

_

Imagine yourself at a bar … with an empty beer [sad trombone] http://ow.ly/zZDnR via @WirelessnerdNow that we were able to access information from our customers’ profiles, again, as an opt-in service, we started to get creative with what we could glean. For example, what if we scanned the Likes of the patrons for beer brands? With 40 beers on tap and a constantly rotating menu it’s important to have things on there that people are comfortable with. A lot of times the overwhelming selection of taps & bottles creates a bit of an issue with people who aren’t too familiar with all the different types of beers .. there are a lot of “give me something like a bud light” responses. So, in this case, understanding what the customers are comfortable and familiar with gives us a way to make sure that there is always something friendly for our patrons and they don’t get scared off by the selection. Understanding your customers gives you better customer service  - effortlessly.   (Tweet this)

-  _

“The mobile revolution is redefining connectivity across business models and value chains. Wireless devices and applications have changed interactions among companies, employees, customers, suppliers, business partners, and their underlying technologies.” Dr. Preeta M. Banerjee and Eric Openshaw – Deloitte LLP on Democratizing Technology.

_

The next step in the life-cycle of this, took this information and applied it to the most important part of operating a small business: paying your bills. If we could tell that we had a bunch of customers who liked to drink Coors Light, for example, then what would it be  worth to the guys from Real Ale in Austin Texas who make a product called Fireman’s 4? If they could market their product to everyone in the pub who likes a similar style beer, then they would probably use some co-op funds to help sell more beer.

-

Advertising a product or service to a responsive, engaged and accessible audience – on the appropriate device, in context, and in moments of need – that’s the next frontier.  Enchantment is the new black! 

-

Understanding the customer, what they like, when they like it, and providing them with useful knowledge to make a decision, all the while increasing sales for the venue they are in. This is what we were doing, and it started with an access point that I learned about from Wireless Field Day 6, that sat on the floor of my office for a couple of months.

-

Related Content: 

Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

Wireless Field Day: Are you ready for Lucky Number 7?

A Riddle for Wireless Field Day 7 Delegates: What am I?

The Mobile Mind Shift: New book [June 2014] from Forrester.  Wi-Fi plays a key role in what Forrester calls “the mobile moment”.  Summary of the Mobile Mind Shift via YouTube 

-

Follow Drew Lentz @WirelessNerd on Twitter

-

Experience AirTich Cloud Wi-Fi

_

-

_______________ updated August 8th 2014 _______________

-

AirTight Networks Partner Case Study - Drew Lentz of Frontera Consulting - Scrape Social Wi-Fi Demonstration

Watch it now >>> AirTight Networks Partner Case Study – Drew Lentz of Frontera Consulting – Scrape Social Wi-Fi Demonstration

-

-

All AirTight Wireless Field Day 7 videos can be viewed via Tech Field Day.

_

Watch AirTioght WFD7 videos at TechFieldDay.com

Watch AirTioght WFD7 videos at TechFieldDay.com

-

_______________ updated August 11th 2014 _______________

-

Drew Lentz rebuttal to Lee Badman blog - August 11th-

 

 

 

Retail, WiFi Access, Wireless Field Day , , , , , , , , ,

Will Target Breach Prompt Retailers to Raise the Security Bar?

January 8th, 2014

Did 2013 have to end with the somber news of a big credit card security breach? But it did! It is reported that 40 million credit cards were compromised in the security breach in stores of a major U.S. retailer Target. This is only a shade second to the earlier TJX breach in which 45 million credit cards were compromised. (After this blog was published, it was reported that the number of affected accounts in the Target breach is as high as 110 million, which would make it more that double the TJX breach!)

After any breach, and surely after the breach of such dimension, discussion on the data security issues at the retailers escalates. Earlier, the TJX breach resulted in stricter wireless PCI (Payment Card Industry) compliance requirements. The current Target breach can also trigger tightening of the compliance requirements. This breach may also prompt IT, security and compliance managers at major retailers to take a hard look at the information security aspects of the various technologies that they have deployed. Add to it the fact that retailers are aggressively deploying mobile and wireless technologies like POS, kiosks and tablets in stores. What are some of the core issues they should be looking at?

Read more…

Compliance, PCI, Retail , , , , , , , ,