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Posts Tagged ‘WFD6’

Enchantment is The New Black #WFD7

August 6th, 2014
Follow  Drew Lentz @Wirelessnerd on Twitter

Drew Lentz @Wirelessnerd

A guest blog by Drew Lentz (@Wirelessnerd) of Frontera Consulting [#WFD7 speaker]

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_______________ updated August 11th 2014 _______________

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My first real interaction with AirTight Networks came after watching the presentations at Wireless Field Day 6. There was an offer made to get a free AP/Sensor by signing up, so I did. After receiving the device, it sat on the floor of my office for a few weeks; until we had a Wi-Fi outage at a restaurant my wife is a partner in. I was asked to fix the outage, but not go overboard; what better way than with a demo AP, right? I installed the app, fired it up, configured the cloud services and it was online.

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The first feature that stuck out to me was the Social Media login feature. One of the problems that plagued us at the restaurant, and is a pain in the neck for a number of different places, is providing secured Wi-Fi to your guests, while handing out a key that only allow customer access. And that key is a key that only some of the managers and some of the servers know. In this case, 1234567890. When I saw that there was an ability to allow social login and streamline the onboarding process for guests, it was a quick and immediate option that I enabled. We kept the click-through function on there as well for those that didn’t want to use a social sign on. This feature alone played directly into our demographic at the restaurant and was a smooth and easy transition for those that wanted to use it.

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People socializingAfter clicking around and finding more capabilities, I engaged the retail analytics engine to start to see how well it really worked. I was now able to see how many people per week, per day, per hour, visited the restaurant. I could see how long the stayed, if they used the Wi-Fi, how much of the Wi-Fi service the used, and if they were new or returning customers. I could see how many walk-bys I had, how many came it, what that conversion rate was, and over all what the pulse of the restaurant was from a traffic perspective … which isn’t always the same as the sales perspective. We could have 100 people in the restaurant nursing a beer for an hour, or 50 people on a bar-hop going through 100 pints. One statistic that we saw was pretty eye-opening for us: 42% of the visitors from 6-11 p.m. spent less than 45 minutes at the location. (tweet this)

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In an effort to sell more beer and become more profitable, we wanted to understand why visitors at that time were popping in and then leaving after a beer or so, and we wanted to change that behavior. We started to discuss what we could do to hang on to the customers longer, without being intrusive, so we came up with an idea: If we could alter the visitor experience at the restaurant to cater more specifically to them, it might result in them drinking another beer and hanging out a little bit longer. So, have you ever sat in your car long enough to let one of your favorite songs finish playing on the radio before you stepped out in to your garage? Imagine that … but at a bar … with an empty beer.   (sad trombone)

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Related blog:  Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

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Imagine yourself at a bar … with an empty beer [sad trombone] http://ow.ly/zZDnR via @WirelessnerdNow that we were able to access information from our customers’ profiles, again, as an opt-in service, we started to get creative with what we could glean. For example, what if we scanned the Likes of the patrons for beer brands? With 40 beers on tap and a constantly rotating menu it’s important to have things on there that people are comfortable with. A lot of times the overwhelming selection of taps & bottles creates a bit of an issue with people who aren’t too familiar with all the different types of beers .. there are a lot of “give me something like a bud light” responses. So, in this case, understanding what the customers are comfortable and familiar with gives us a way to make sure that there is always something friendly for our patrons and they don’t get scared off by the selection. Understanding your customers gives you better customer service  - effortlessly.   (Tweet this)

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“The mobile revolution is redefining connectivity across business models and value chains. Wireless devices and applications have changed interactions among companies, employees, customers, suppliers, business partners, and their underlying technologies.” Dr. Preeta M. Banerjee and Eric Openshaw – Deloitte LLP on Democratizing Technology.

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The next step in the life-cycle of this, took this information and applied it to the most important part of operating a small business: paying your bills. If we could tell that we had a bunch of customers who liked to drink Coors Light, for example, then what would it be  worth to the guys from Real Ale in Austin Texas who make a product called Fireman’s 4? If they could market their product to everyone in the pub who likes a similar style beer, then they would probably use some co-op funds to help sell more beer.

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Advertising a product or service to a responsive, engaged and accessible audience – on the appropriate device, in context, and in moments of need – that’s the next frontier.  Enchantment is the new black! 

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Understanding the customer, what they like, when they like it, and providing them with useful knowledge to make a decision, all the while increasing sales for the venue they are in. This is what we were doing, and it started with an access point that I learned about from Wireless Field Day 6, that sat on the floor of my office for a couple of months.

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Related Content: 

Social Wi-Fi and Analytics Deliver Dividends for Local Businesses

Wireless Field Day: Are you ready for Lucky Number 7?

A Riddle for Wireless Field Day 7 Delegates: What am I?

The Mobile Mind Shift: New book [June 2014] from Forrester.  Wi-Fi plays a key role in what Forrester calls “the mobile moment”.  Summary of the Mobile Mind Shift via YouTube 

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Follow Drew Lentz @WirelessNerd on Twitter

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Experience AirTich Cloud Wi-Fi

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_______________ updated August 8th 2014 _______________

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AirTight Networks Partner Case Study - Drew Lentz of Frontera Consulting - Scrape Social Wi-Fi Demonstration

Watch it now >>> AirTight Networks Partner Case Study – Drew Lentz of Frontera Consulting – Scrape Social Wi-Fi Demonstration

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All AirTight Wireless Field Day 7 videos can be viewed via Tech Field Day.

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Watch AirTioght WFD7 videos at TechFieldDay.com

Watch AirTioght WFD7 videos at TechFieldDay.com

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_______________ updated August 11th 2014 _______________

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Drew Lentz rebuttal to Lee Badman blog - August 11th-

 

 

 

Retail, WiFi Access, Wireless Field Day , , , , , , , , ,

A Riddle for Wireless Field Day 7 Delegates: What am I?

August 1st, 2014

_______________ updated with the answer _______________

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In addition to our solid technical agenda, we’ve got some nice surprises planned for the Wireless Field Day 7 delegates. We tweeted a picture of our work-in-progress. Keith Parsons was the first delegate to venture a guess with “Wi-Fi Mancala”.  That was a good try but that’s not quite it.

 

Keith Parsons - Wi-Fi mancala tweet

 

Following are seven clues to help the delegates resolve this Wireless Field Day 7 riddle.

1) It is personalized

2) There is one for each day of the week

3) Helps you relax

4) Smooth and sweet

5) Travel size

6) Better than a t-shirt

7) Works like magic

 

The answer to this Wi-Fi brain teaser will be unveiled during AirTight’s #WFD7 segment.  Addition insight can be found in Wireless Field Day: Are you ready for Lucky Number 7?  As a viewer tuning in, you’ll be able to see which of the delegates manages to solve AirTight’s #WFD7 riddle.  More on AirTight via TechFieldDay archive.

 

Join AirTight for #WFD7 on Wednesday August 6th at 1:30 p.m. PST  (GMT-8)

Join AirTight for #WFD7 on Wednesday August 6th at 1:30 p.m. PST (GMT-8)

 

Wireless Field Day 7 Delegates (WFD7 Delegates are selected by the Field Day Delegate community)

 

WFD7 Delegate Thought Leadership Twitter-
Blake Krone http://blakekrone.com/ @BlakeKrone-
Craig Schnarrs http://thewifiguy.net/six/ @The_WiFi_Guy-
George Stefanick http://www.my80211.com/ @WirelesssGuru-
Glenn Cate http://gcatewifi.wordpress.com/ @GRCate-
Jake Snyder http://transmitfailure.blogspot.com/ @JSnyder81-
Jennifer Huber http://jenniferhuber.blogspot.com/ @JenniferLucille-
Keith R. Parsons http://wirelesslanprofessionals.com/ @KeithRParsons-
Lee Badman @WiredNot-
Peter Paul Engelen http://www.peterpaulengelen.com/ @PPJM_Engelen-
Richard McIntosh http://ciscotophat.wordpress.com/ @CiscoTophat-
Samuel Clements http://sc-wifi.com/ @Samuel_Clements-
Stewart Goumans http://wirelessstew.wordpress.com/ @WirelessStew

 

 [YouTube]  Wireless Field Day 7: On the fly wi-fi webcast featuring Mike Leibovitz @MikeLeibovitz with Tom Hollinsworth @NetworkingNerd and Stephen Foskett @SFoskett

[YouTube] Wireless Field Day 7: On the fly wi-fi webcast featuring Mike Leibovitz @MikeLeibovitz with Tom Hollinsworth @NetworkingNerd and Stephen Foskett @SFoskett

 

 

 

 

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_______________ updated August 8th 2014 _______________

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An interesting suggestion:  Wireless Field Day 8 is on April 1st

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Follow Lee Badman @wirednot

Follow Lee Badman @wirednot

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And the answer is …

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All AirTight Wireless Field Day 7 videos can be viewed via Tech Field Day.

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802.11ac, WiFi Access, Wireless Field Day, Wireless security, WLAN networks, WLAN planning , , , , , , , , , , , , , , , , , , , , , , ,

Wireless Field Day: Are you ready for Lucky Number 7?

July 28th, 2014
and #WFD7

and #WFD7

Wireless Field Day 7 (#WFD7) is just around the corner and AirTight Networks is pumped about being in the vendor line-up.  This is our third WFD and certainly won’t be our last.

You won’t want to miss our session which takes place on Wednesday, August 6 from 13:30-15:30 (Pacific time).  Most vendor presentations – including ours – are streamed live at TechFieldDay.com  Can’t make it for the live session? Keep calm and view video recordings of our presentations at your convenience.

 

Read more…

802.11ac, Best practices, Managed Service, mobile device management, Retail, WiFi Access, Wireless Field Day, Wireless security, WLAN networks, WLAN Troubleshooting , , , , , , , , , , , , , , , , ,

Reflections on Wireless Field Day 6

February 6th, 2014

What a week it was with WFD6 edutainment! Great minds from different vendors presented their great Wi-Fi stuff during WFD6. With so much happening, our challenge was to fit in as much update as possible in two hours.

Cloud comes first

Cloud is what AirTight is and will be evangelizing for years to come. Cloud is much more than just making device configurations remotely from a manager hosted in the Internet. Efficiency of cloud operations, provisioning to suit multiple business models including managed service providers and aggregation of services into single sign-on architecture will dictate what cloud Wi-Fi is about. We are focused on exactly this approach and WFD6 was an opportunity to display some of AirTight cloud’s capabilities to a tech-savvy audience. They say that what matters for success in e-commerce business is not just what is online, but what is in the back-office technology and processes. This applies to cloud Wi-Fi too. In order to scale the cloud, your back-end has the biggest role to play.

Read more…

Wireless Field Day

AirTight at Wireless Field Day 6 #WFD6

January 29th, 2014

Thanks to all who watch the AirTight session live stream!

Videos

You can watch the WFD6 videos on our YouTube channel.

Twitter Highlights

Here are Twitter highlights from the event (in reverse chronological order, so you will get the praise first :-) )

Read more…

Wireless Field Day

Wireless Field Day 6 – We’re Back!

January 27th, 2014

Update:

Please see our recap of Wireless Field Day 6

Original post:

Last August, AirTight Networks made its Wireless Field Day debut. We had such a good time with all of the delegates and organizers that six months later we’re back as the opening presenters for WFD6 on January 29, 2014, 10 a.m. Pacific.

Read more…

Wireless Field Day ,