Suddenly, Everyone Attacks Monetization – Wi-Fi Offload Summit, Day 1
The Wi-Fi Offload Summit is taking place in Palo Alto through today, June 19. Lots of interesting perspectives on what Wi-Fi offload is, Wi-Fi monetization and how to go about it, along with privacy discussions and the future of mobile network operators.
The number of solutions (and vendors) in the Wi-Fi monetization space seem to have exploded in the last 18 months. There are options for
- Pure-play Wi-Fi presence analytics
- Pure-play social engagement
- Social engagement integrated with Wi-Fi and social media monitoring focused on SMBs (similar to what our partner Frontera Consulting is doing in this space)
- AirTight’s approach of integrating Wi-Fi, presence analytics, brand engagement and compliance/security
Antony Paladino, AirTight’s president of technology services, focused his session on “unconventional engagement” – using Wi-Fi to connect communities, develop company culture, and, yes, fight crime!
See the presentation below on SlideShare:
As Hemant Chaskar put it it’s all about doing more with Wi-Fi:
If you are reading this post on June 19, you can still catch the tail end of the Summit on Twitter by following the #WiFiSummit hashtag.